📖 Attention. Hard to get nowadays. Even harder to keep. Don’t scroll away so soon!
📖 Broadsheet. A term for more serious newspapers, but are any printed in that large size anymore?
📖 Channel. Not the prime consideration when planning content. Purpose, audience, then channel.
📖 Disinformation, the new term for propaganda.
📖 Engagement rate, the prized analytic in social media.
📖 Framework. As in the AMEC Integrated Framework, the best tool for measuring and evaluating campaigns.
📖 Generative AI. The future of PR. Maybe.
📖 Hallucination. Such a pleasant term for lies. Must have been originated by Gen AI.
📖 Involve. What internal communication can do, together with inform and influence.
📖 Journalists. Fellow communications professionals that PR practitioners can work with. If you call them hacks, they will call you flacks.
📖 Kind of really important: outputs, out-takes and outcomes, with their cousin, objectives.
📖 Long-form. The evolution of the press release. The days when these were short-form constructs of who, what, where, why and when plus a quote are from the age of telex and fax.
📖 Mental health. We need to get better at recognising and helping fellow practitioners (and ourselves) with mental health issues.
📖 Networks. What social media was initially called before they smelled the money.
📖 Owned. Our created assets. Part of the content planning model, PESO. Which is not an Italian sauce.
📖 Publicity. The BBC’s old-fashioned way of describing PR.
📖 Quick. Speed is essential when responding to a crisis.
📖 Relationship building. Has overtaken reputation as the foundation of PR.
📖 Social Responsibility. Part of an organisation’s licence to operate.
📖 Topical or timely. Is your press release that?
📖 Universal. I am happy to see public relations associations in so many countries in all of the continents.
📖 Values. Often incorporated into a purpose statement together with vision. Part of an organisation’s reason for being.
📖 Wiki, a technique to aid collaboration.
📖 X, much loved as Twitter. Now largely forgotten.
📖 Yawn. Nearly there.
📖 Zzzzzz. Well done if you got this far!
[Image: Susan Holt Simpson on Unsplash]
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